Dustin Walling Associates

Reboot Your Potential

We offer critical insight into the hurdles that impede your ability to achieve your full potential.

We identify the obstacles causing a lack of engagement among management and staff.

Our benchmarking helps you reboot your goals and define a clear metric for desired outcomes. For more extreme cases, our C-Level triage approach helps you identify and take immediate action on hyper-critical goals.

We help you make the often-difficult decisions to refine you vision of what your organization is capable of achieving over the long term.

Performance Diagnosis Services We Offer

CXO Triage

Sometimes what is called for is pure action, right now. CXO Triage is designed to rapidly reconnoiter the most serious issues to be address, and establish a command and control structure to address the situation. The most intense offering, intended for critical situations bordering on desperate.

Operational Excellence Benchmarking

If high school or college is the last time you've seen a report card, I've got your next one waiting for you. Operational Excellence Benchmarking compares your company against unbiased qualitative standards of what it takes to run a good business. In addition to providing graphed results visually highlighting strengths and improvement areas, recommendations are also provided as to the top focus areas for success.

Immediate Issue Discovery

Often times, the best information for what to do next lay outside the management suite. This offering focuses on gathering the critical insight necessary to both inform decision making while generating buy-in among key stakeholders. Key methods used include focus groups, surveys, personal interviews, and statistical analysis.


Do your business processes stack up against your competition? Take our business assessment and see how you score.

Performance Diagnosis - Reboot Your Potential Performance Diagnosis
Reboot Your Potential

For iParty.com

When a publicly traded business only has a website as its lone storefront, it's bad news when that website is slow to the point of unresponsive, crashes, and lacks features. It's worse when a Wall Street analyst notices. And it's worse still when the technical staff lacks direction for how to solve the problem.

Dustin embedded as Interim CTO for a period of approx. nine (9) months. During that time, the technical department was re-staffed as well as augmented with an outsourcing company. Critical issues were prioritized and solved in order to stabilize the legacy platform. Finally, a vendor was selected to assist with a business visioning process prior to building the next generation platform.

As a result of these efforts the legacy system stabilized and speed radically improved - so much that the Wall Street analyst gave kudos. The tech team was more unified, and the company was ideally positioned to take on more storefronts - brick and mortar this time.