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How to Do Marketing

Clarify you brand message to engage your employees and customers.

In a post started here, I asked you to respond to my reader's comments on their biggest challenge in growing their business. What I'd like from you: 1. Read through the responses. 2. Find one that you know how to solve, or for which you have a helpful suggestion. 3. Leave a comment with your answer. (Remember, you can post under an anonymous "name.") 4. If your response is on this list, check back here for what people suggested. Nobody Understands What We Do We've created innovations in eCommerce and … [Read more...]

How to Do Leadership

Practive Leadership and The Act of Leading

In a post started here, I asked you to respond to my reader's comments on their biggest challenge in growing their business. What I'd like from you: 1. Read through the responses. 2. Find one that you know how to solve, or for which you have a helpful suggestion. 3. Leave a comment with your answer. (Remember, you can post under an anonymous "name.") 4. If your response is on this list, check back here for what people suggested. Getting Unstuck Knowing where and how to grow, and how to start.  Knowing … [Read more...]

Eat Your Own Dog Food!

Process improvement mean high performance and higher profit.

The challenge with working in performance improvement is you see room for improvement everywhere... My wife and I just got back from a pretty good dinner at a Zagat-rated restaurant in Woodinville, WA. "Pretty good" might seem good, but at $83 it should have been "great." Frankly, I'm not concerned about the money. I'm concerned that I happen to know that the owners of this particular restaurant are dismayed about the current downturn and are seeking a way to turn things around. If only they had a way to … [Read more...]

Making Business Resolutions Happen

Use Performance Factors to make resolutions stick and High Performance happen.

We are at an interesting time.  A struggling economy is forcing many businesses into creative action to improve their position right at the turn of the year, a time when many naturally resolve to improve and do better any way. While this double whammy of introspection still hasn’t inspired everyone to new levels of action and success, in my own practice, I have definitely noticed an uptick in leaders pulling out all stops and resolving to make 2009 a growth year despite conventional wisdom. So what are … [Read more...]

Managing for Challenging Times

Tough times call for tough management - and lots of focus.

Every economic cycle poses unique challenges, meaning some businesses are hit harder than others, but nobody escapes forever.  Whether it’s election year uncertainties, mortgage meltdowns, credit crises or some other scare, forces simply conspire from time to time to generate a unique blend of self-induced societal hysteria easily rivaling the effects of any Starbucks five-shot venti mocha latte in the blood stream of the average business owner.  In short, it’s easy to be left feeling frazzled, … [Read more...]