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How to Find and Win Clients

August 3, 2010 By Leave a Comment
Win through better strategic planning and marketing.

photo by MattoxIn a post started here, I asked you to respond to my reader's comments on their biggest challenge in growing their business. What I'd like from you: 1. Read through the responses. 2. Find one that you know how to solve, or for which you have a helpful suggestion. 3. Leave a comment with your answer. (Remember, you can post under an anonymous "name.") 4. If your response is on this list, check back here for what people suggested. Diversify or Die As an ad agency, we've had some … [Read more...]

Filed Under: Issue Discovery, Reboot Potential Tagged With: ,

How to Position for Preference Through Events

June 16, 2009 By Leave a Comment
Aim for Preference and clients will flock to YOU.

Picture yourself standing at the top of a large pyramid.  This pyramid represents your business.  Maybe it has your logo on it, maybe you’ve decorated it, or maybe you’re a minimalist and it looks like a line drawing – it’s up to you.  The important part is there you are, at the top, directing and overseeing that which you have created: your own enterprise.  But it can get lonely at the top so let’s add some people. Now picture people milling around the base of the pyramid, as well … [Read more...]

Filed Under: Action Planning, Fix Your Processes, Right Processes Tagged With: , , ,

Three Steps to Better Business Pitches

November 9, 2007 By Leave a Comment
View a presentation as a conversation and watch your success grow.

If you’re human and in business, some of the skeletons in your closet belong to the bones of initiatives and projects you fought for but which died a bloody and mysterious death.  In my writer’s eye, you’re half reading this, half zoned out, flashing back to a truly brilliant job done by yourself, a colleague, or a team pitching a rock-solid project that never got off the starting blocks. My vision is to reach out to the leader, manager, or other individual seeking to effectively advocate for something … [Read more...]

Filed Under: Fix Your Processes, Right Processes Tagged With: , , ,