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How to Position for Preference Through Events

Aim for Preference and clients will flock to YOU.

Picture yourself standing at the top of a large pyramid.  This pyramid represents your business.  Maybe it has your logo on it, maybe you’ve decorated it, or maybe you’re a minimalist and it looks like a line drawing – it’s up to you.  The important part is there you are, at the top, directing and overseeing that which you have created: your own enterprise.  But it can get lonely at the top so let’s add some people. Now picture people milling around the base of the pyramid, as well … [Read more...]