I have to admit I have this love/hate, moth-to-the flame relationship with reality TV: I resent that it's the nearly the only thing made any more, and yet I keep getting drawn back in. But what really fascinates me is when, like last night, an episode of MasterChef can serve as an advertisement for the importance of market research. If you didn't see it, the final challenge of the night pitted Red Team vs. Blue Team in true Gordon Ramsay style to cook the best hamburger for hungry truckers.  The truckers … [Read more...]