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Break All the Rules: Business Lessons from MasterChef

MasterChef

I have to admit I have this love/hate, moth-to-the flame relationship with reality TV: I resent that it's the nearly the only thing made any more, and yet I keep getting drawn back in. But what really fascinates me is when, like last night, an episode of MasterChef can serve as an advertisement for the importance of market research. If you didn't see it, the final challenge of the night pitted Red Team vs. Blue Team in true Gordon Ramsay style to cook the best hamburger for hungry truckers.  The truckers … [Read more...]

How to Do Marketing

Bullhorn

In a post started here, I asked you to respond to my reader's comments on their biggest challenge in growing their business. What I'd like from you: 1. Read through the responses. 2. Find one that you know how to solve, or for which you have a helpful suggestion. 3. Leave a comment with your answer. (Remember, you can post under an anonymous "name.") 4. If your response is on this list, check back here for what people suggested. Nobody Understands What We Do We've created innovations in eCommerce and … [Read more...]

Laser Focus and The Perfect Client

Laser Focus

If law enforcement officers were business people, they would never struggle with questions like, “Who is my Perfect Client?” or, “Will I run out of customers if I focus on a select niche?” They would just know with confidence who they’re after. Take this extreme example from my past. It was early January of 1993 when Officer Harlan Graham of the Iowa State Patrol pulled me over north of Decorah, Ia.  Having wrecked my car the week before and now traveling seven miles over the limit, I was an easy target. As I … [Read more...]