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Laser Focus and The Perfect Client

Laser Focus

If law enforcement officers were business people, they would never struggle with questions like, “Who is my Perfect Client?” or, “Will I run out of customers if I focus on a select niche?” They would just know with confidence who they’re after. Take this extreme example from my past. It was early January of 1993 when Officer Harlan Graham of the Iowa State Patrol pulled me over north of Decorah, Ia.  Having wrecked my car the week before and now traveling seven miles over the limit, I was an easy target. As I … [Read more...]

Building a Culture of Profitability

Piggy Bank

Every once in a while a product comes a long that makes you shake your head and ask, “But how do they make money?”  This Christmas, one lucky recipient on my list is receiving a telephone device that promises free domestic long distance charges for the life of the unit for no fees beyond the initial purchase price paid by yours truly. That’s an extreme example, but even in companies where the business model is obvious, profit is often elusive.  We struggle to assemble the secret sauce that results … [Read more...]