Recently, I had the dubious honor to work with a senior executive who just doesn’t get it. Rodney was V.P. of Marketing for a leading manufacturer of networking technology.  (Or so we’ll say – substitute the leader, politician, or other important person of your choice.)  As such, it is Rodney’s job to create demand for his company’s products.  And yet after months of effort, demand had actually decreased, Rodney’s team became alienated, and the company’s performance suffered as a result of his … [Read more...]